The products on view - cookware, supplements, stretchy clothes - occupy blank pastel landscapes manipulated by a diversity of hands. And then there are advertisements, making up a visual world of their own. A dental clinic called Tend provides “curated, seasonal toothpaste” in what’s billed as “The Brushery”: a “swishy, swirly room just for freshening up” (it has marbleized turquoise concrete sinks). There’s a place to do laundry that looks like a spa, a place to get therapy that looks like The Wing, a boutique newsstand that sells scented candles and has an app. She writes about an imagined future museumgoer who might stumble across a room that exemplifies this era of design: Writing in The Cut today, Molly Fischer dwells on millennial aesthetics - both the visuals and the consequences. Aesthetics have begun to stand in for financial stability. It’s why all the brands sound like that now. Hence the rise of the word “adulting,” which turns things like doing your taxes into a marker of how grown you are.Īt the same time, the corporate world has figured out that it’s easier to sell a vision of an unencumbered life to anxious young people than it is to do almost anything else it’s why KitchenAid mixers and other markers of conspicuous domesticity can stand in for something like homeownership, at least to a certain segment of people. It has made it hard to feel like an adult. As the critic Hua Hsu observed in this week’s issue of The New Yorker, the present feels like “a seamless seesaw between anxious dread and ecstatic bliss.”Īesthetics have begun to stand in for financial stabilityįor young people, who have grown up both seeing everything and only recently being able to participate in the systems that affect them - due to a toxic mix of precarious underemployment and student debt - things have come to seem more dire than ever.

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